MAKERS GONNA MAKE
SUMMARY
Beer. Popsicles. Design. What a killer way to meet people, right? Makers Gonna Make was a series of networking events that showcased the design work and culture at Capital One to the greater Dallas design community. Co-hosted by a local brewery and boutique popsicle company, the second event (Episode 2) was Pop Art themed, and featured an interactive t-shirt design experience powered by YR. We branded the event, and created a design system that allowed guests to customize their own t-shirt while enjoying craft beers & pops. It was awesome.
MY ROLE
I was the lead designer and creative director on the team that branded and built the experience. I collaborated with the Human Resources team to understand the design challenge, and align on expectations. We got started on design iterations, and collaborated with the Brand team to ensure the entire on-site experience was aligned to the vision. Throughout the entire process, I worked directly with the YR team to customize all the design system assets to the digital standards of their experience.
SKILLS
Creative Direction
Visual Design
Branding
Illustration
CLIENT
DESIGN TEAM
Creative Director & Lead Designer: Chad Poorman
Designer: Jonny Abowd
Designer: Trevor Connolly
Design Elements
T-Shirt Templates
Trinity Room - Capital One - Plano Campus