ACTIVEkids™️
SUMMARY
ACTIVEkids™ is the largest activity site for kids on the planet. The brand’s identity is fueled by awesome, fun, and imagination; all of which capture the innocence and simplicity of childhood. With the introduction of the new ACTIVEkids™ experience, I was tasked with creating the visual identity for the brand, and its application across the website, and supporting materials.
MY ROLE
I was one the senior designer on the team, leading the design of the brand from concept to development when we introduced ActiveKids.com to the world in 2015. I created the vision for the brand and served as Art Director as the identity was applied across all web and marketing channels.
SKILLS
Art Direction
Branding
Illustration & Lettering
Visual Design
CLIENT
Active Network
DESIGN TEAM
Lead Designer: Chad Poorman
Designer: Hollis Harris
Designer: Nikki Brown
Creative Director: Corwin Stone
