ACTIVE.COM

SUMMARY

From marathons to local softball leagues, Active.com makes it easy for consumers to register for an event, or find related, engaging content. Part of what made the Active.com experience so unique was their extensive amount of fitness related content, from articles to tips and advice, all written by industry experts in their fields. The only problem was that the articles were a bit visually outdated, feeling somewhat utilitarian in nature. So, the Content team engaged our Design team to conceptualize a new, more immersive approach to the articles on the site. Overall, they wanted an improved look and feel that would drive engagement through better imagery and video, unique content design, interactive elements, highlighted product information and social sharing.